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Post by sparklingblue on Sept 20, 2006 6:57:44 GMT -5
Hee hee hee This is great! Imagine that view out of your window! I can see however how citizens are not pleased that their church tower is being draped in a beer advertisement. But it could be worse, people, at least he is nice to look at.
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Fia
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Post by Fia on Sept 20, 2006 7:39:31 GMT -5
The only sad thing in this article is that Porto is 300Km from my house.(for the tourist it's bad but for the people of the Porto I think it thus not disturb them ) The beer company is paying the recovery so this is just a way of publicity.
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Post by Ace on Sept 20, 2006 8:44:02 GMT -5
Yes, there are many buidling drapped in banners here and oiften with advertising and none so pleasant to look at.
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Post by sparklingblue on Sept 20, 2006 13:11:47 GMT -5
Over here when they are reconstructing buildings, they drape them in greenish fabric. Not half as pleasant to look at.
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Post by Ace on Oct 1, 2006 13:03:54 GMT -5
I find a rather amusing tourist blog post on this (and I await her photos ): On the road again I'm in Porto, Portugal, where they make... sherry? Vodka? No, of course it's port. They invented it. And then they named the city after it. And then they named the country after the city. Can you imagine if you lived in the city of Beero in the country of Beeristan, where you worked all day proudly selling authentic, original-recipe beer to tourists? How weird would that be? *** So instead I'll tell ya about my morning encounter with James Bond. Pictures will be added when I get back -- can't do it from here. So I headed uphill this morning (everything's uphill here) in the drizzle (it's always drizzling here -- Northern Portugal is the Seattle of Europe) to see this church, the Igreja dos Clérigos. In Portuguese you pronounce the j like a j, unlike Spanish, and the final s always gets an "ish" sound. So say eegrayjah dosh clereegosh just to get in the mood (or go get drunk and come back -- the effect on pronunciation is the same). It's got this tower, the Torre dos Clérigos -- the highest point in Porto. Baroque architecture. Heading up the street you see the church from the back, it looked like a church. You could just see a bit of the famous tower peeking over the top. Ya know, no matter how dutiful a tourist you are, after a few years you can't really recapture the excitement of your first few churches. I came around to the front and instead of a baroque tower there was a 200-foot-tall Pierce Brosnan, wearing a tux, holding a beer and smiling sexily down at me (or perhaps the sexy look was because he was squinting, since his head was 15 stories above the ground). It seems like the exterior of the church is being renovated, and (this is just a guess, mind you, but I'm betting it's a good guess) apparently the local brewery is paying for the renovations, with a marketing assist from James Bond and his tux. Swear to god, the entire exterior facade of the church and the entire front of the famous tower is covered in a gigantic beer ad that makes the billboards in Times Square look like Post-it notes. It was awesome. Nothin' in the guidebooks about that, for sure. I laughed and laughed. And I took way more pictures than I would have if you'd actually been able to see the church. Had to get Pierce from every angle, you understand. And they say Americans are tacky and materialistic. Can you imagine if Budweiser sponsored the renovations of some historic building and wrapped the whole shebang in a giant Budweiser ad while it was going on? Let alone a Catholic Church? Obviously Americans aren't tacky and materialistic enough. We gotta get going on this, the bar has been set pretty high for us. But then I guess if you manufacture beer in a city named for port, you have to resort to some pretty extreme advertising.
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Post by sparklingblue on Oct 6, 2006 15:45:26 GMT -5
I love this woman's writing. And her quote at the top of the page: "Remember, always be yourself. Unless you suck." -- Joss Whedon".
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fati
Nomad
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Post by fati on Nov 23, 2006 14:19:48 GMT -5
Yes he came to do that beer advertisment to the city I live. I knew he was walking on the streets I walk everyday even visiting the place I work...and it missed me completly I'm afraid I have to correct this, the text was written in Portuguese, not in Spanish
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Post by respectanimals on Feb 3, 2007 20:36:45 GMT -5
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Post by Ace on Feb 3, 2007 20:50:23 GMT -5
OOOH, it's the painting one that they filmed when they did the first one but supposedly hasn't aired yet. I checked the official site a few weeks ago and it wasn't up there yet for download. I wonder if it is now. Thank you! Edit: It doesn't seem to be on the main site yet. I hope it goes up soon since this version is so dark and the orange tint doesn't help. I much prefer the blue tinged look of the first commercial. And wow, that beer is becoming more and more expensive.
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Post by Yuliya on Feb 4, 2007 0:18:16 GMT -5
Luckily, there is no copyright on old masters.
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Post by c007 on Jul 2, 2008 10:56:42 GMT -5
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Post by Rui Batista on Jan 24, 2009 13:03:59 GMT -5
I was the one doing the photo-retouching on Pierce Brosnan for all the images of the campaign. Only now I found out this forum and this thread, while searching advertising material for a presentation. I work at Euro RSCG, the advertising agency responsible for the Pierce Brosnan campaign, for Sagres (the beer brand). I had to create 3D diamonds and place them all "by hand" inside the letters of the word "Sagres". They had to be place "by hand" because automatic methods would overlap the diamonds and the art director responsible for the campaign didn't want that. There were LOTS of diamonds!! 2958, to be exact. www.ruimac.com/wip/sagres/sagres_diamonds.jpgwww.ruimac.com/wip/sagres/sagres_diam_editor.gifwww.ruimac.com/wip/sagres/sagres_diam_detail.jpgPierce itself (well, its picture) went though a major retouching job. I had to clear most of its "age spots" and darken its hair. I had also to clear the blue of its eyes but that was no "cheat". Its eyes are REALLY blue but the photo darkened them. So, the Photoshop treatment on its eyes was a "reality enhancement". After all the Photoshop treatment, I removed 10 to 15 years from Pierce Here is a before and after: www.ruimac.com/wip/sagres/before.jpgwww.ruimac.com/wip/sagres/after.jpgIt was a fun work to do. It took me a whole week (there were more images of him) and also the beer glasses had to be all pasted in (the one he was holding was only half full... I guess he liked the beer ) Rui Batista p.s. For those watching the pictures on Windows, it may look too dark due to the crappy gamma that Windows machines present.
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Post by icy1979 on Jan 24, 2009 16:49:15 GMT -5
I was the one doing the photo-retouching on Pierce Brosnan for all the images of the campaign. Only now I found out this forum and this thread, while searching advertising material for a presentation. I work at Euro RSCG, the advertising agency responsible for the Pierce Brosnan campaign, for Sagres (the beer brand). I had to create 3D diamonds and place them all "by hand" inside the letters of the word "Sagres". They had to be place "by hand" because automatic methods would overlap the diamonds and the art director responsible for the campaign didn't want that. There were LOTS of diamonds!! 2958, to be exact. www.ruimac.com/wip/sagres/sagres_diamonds.jpgwww.ruimac.com/wip/sagres/sagres_diam_editor.gifwww.ruimac.com/wip/sagres/sagres_diam_detail.jpgPierce itself (well, its picture) went though a major retouching job. I had to clear most of its "age spots" and darken its hair. I had also to clear the blue of its eyes but that was no "cheat". Its eyes are REALLY blue but the photo darkened them. So, the Photoshop treatment on its eyes was a "reality enhancement". After all the Photoshop treatment, I removed 10 to 15 years from Pierce Here is a before and after: www.ruimac.com/wip/sagres/before.jpgwww.ruimac.com/wip/sagres/after.jpgIt was a fun work to do. It took me a whole week (there were more images of him) and also the beer glasses had to be all pasted in (the one he was holding was only half full... I guess he liked the beer ) Rui Batista p.s. For those watching the pictures on Windows, it may look too dark due to the crappy gamma that Windows machines present. Hey Rui, thanks for your posting ... really interesting and of course, good job! Being into Marketing I know what Photoshop can do (I guess most people know, no matter which business they are into) ... however, I have to admit ... I really do like the BEFORE picture as well ;o) Anyway - as said before ... good job! Cheers! By the way: Who told you to remove his scar (souvenir from "Tomorrow never dies")? It kind of belongs to him ... doesn't it?
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Post by Ace on Jan 24, 2009 17:27:05 GMT -5
So do the freckles but they're gone as well - but then they've been doing that for years - even during Steele. Ace
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Post by ruimac on Jan 25, 2009 7:22:52 GMT -5
The art director wanted to remove the scar. So, the "account" of the beer brand asked Pierce manager if we could do it and, apparently, he said it was ok. So, I removed it... I only do what people ask me to do I know that most "irregularities" (let us call them "features" ) are removed using makeup. During photo shoots, makeup must be very light because, due to the highest resolution of the procedure (a whole lot higher that the one used in movie cameras), too heavy makeup will look fake. So, I have to do all the "makeup" digitally, on Photoshop Oh, you may ask why is the photos resolution so high... well, you saw that a canvas was printed and hanged from Big Ben, right? That was BIG!!! That is why all the extra resolution is required. Well, that and some other more technical stuff, but I don't want to bother you with those details Rui Batista
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Post by noblefan on Jan 25, 2009 12:17:59 GMT -5
Well, I find the details and the technical stuff very interesting! As would be a discussion how much sense it makes to fake pictures like that and what impact this has on society... Since there are now stickers "smoking endangers your health" on every packet of cigarettes, maybe one day it will be compulsory that all those photoshopped pictures will be marked "The picture of this person has been digitally enhanced. In reality this person is not any prettier than you." I once had to deal with a client who wanted a chart about the latest election "enhanced". I asked my boss "You want me to fake the diagram? It's based on data!" and he said something like "Well, not fake it, just make it look better." In the end I got away with changing the figures just slightly enough that I was able to say I did what I was told to do, but the change was so minimal that it could not be seen in the chart. Neither my boss nor the client realized and I felt much better. But of course there's no way to apply this little trick when photoshopping is needed. But I also work with kids and young people and it can be scaring when you see that even at a very young age some of them have high expectations to what they should look like. From what I've seen there, a "digitally enhanced" sticker on oh-so-perfect-photos would not be such a bad idea....
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Post by Ace on Jan 25, 2009 13:35:01 GMT -5
Well truth be told, most movie stars/models evens sans make-up and digital enhancing *are* prettier than most of us (it's often part of the job description) - they're just not as perfect as often presented.
The removal of all so called "flaws" from scars to lines to cellulite to "extra" weight is often questionable (I think Kate Winslet complained over one magazine doing the latter) but then again most of us do not have their faces and bodies scrutinized to such an extent or blown up to 10 times their size on a film screen (let alone the size of a tower) with a camera magnifying your every feature let alone pore under very strong lights.
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Post by celtic0at0heart on Jan 25, 2009 15:20:49 GMT -5
Hear Hear!
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Post by noblefan on Jan 26, 2009 1:29:29 GMT -5
The removal of all so called "flaws" from scars to lines to cellulite to "extra" weight is often questionable (I think Kate Winslet complained over one magazine doing the latter) but then again most of us do not have their faces and bodies scrutinized to such an extent or blown up to 10 times their size on a film screen (let alone the size of a tower) with a camera magnifying your every feature let alone pore under very strong lights. On the other hand they are paid enough money to live with that. (But one could also argue they are paid enough money to live with the fact that their faces are being enhanced... ) If the portrayed persons themselves asked for certain features to be removed, that would be okay, but somebody else making the decision? Isn't that a bit insulting? If it were me, I'd like to tell the art director "If you don't like my face, go get another one!". Which is exactly why I'm not in this business - I wouldn't last long.
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Post by foxterrier on Jan 26, 2009 4:29:48 GMT -5
Dear Rui,
do you have any address of Pierce`s Management, especially if there is a special European Manager existing?
My boss would be grateful, thank you,
xenia
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