Post by sparklingblue on Jan 31, 2004 12:21:40 GMT -5
Marketing at MY FAMILY TALES
Posted by Deborah Barlow Taylo on Friday January 30, 2004 at 12:15 pm MST
January 30, 2004
Dear Newsroom Editors:
My Family Tales is an international company that assists individuals and families throughout the world to create and publish their own 28-page storybooks enhanced with favorite photos through 8 different storybook kits. The company has a strong presence in Arizona.
My Family Tales has recently moved into direct sales and home parties with consultants in Boise and around the world. Since then, My Family Tales has been growing at an incredible rate and is receiving national and worldwide attention (the kits are popular in the U.S., Canada, Costa Rica, France, England, Singapore, and the Philippines). This company direction is allowing stay-at-home moms to make extra money while still helping goal-oriented women to make a difference in their families, selves, and communities.
Everyone has a story to tell and family heroes to discover—the Storybook Kits are allowing this to happen in homes all around the globe.
The Storybook Kits have been seen on such programs as the CBS Early Show, HSN, and the American Music Awards. InStyle, Creating Keepsakes, Creative Child, and Better Homes and Gardens magazines, as well as a host of local publications have also featured the kits.
Pierce Brosnan even endorsed the Storybook Kits, saying, “I think the My Family Tales Storybook Kits are very well done. I can’t wait to take mine home to share with Keely.” The public has received the Storybooks enthusiastically, and consumers continually return for different products and additional copies of books to give to friends and family.
The following Storybook Kits are available through My Family Tales: Life Story, Baby, Adoption, Grandparent, Wedding, Best Friend, Pet, and Vacation. Creating a personalized storybook: • Builds self-esteem • Enriches family life by recognizing family heroes and bridging generations • Allows children to increase their literacy and language art skills according to state and national curriculum standards • Provides a fresh gift idea for valentine’s day, family reunions, weddings, birthdays, anniversaries, retirement s or other holidays (Mothers Day is just around the corner!)
Instead of “just” reading a book by an unknown author, our Storybook Kits are created so anyone, including children, can become an instant author of their own 28-page storybook.
If you are interested in recognizing our storybook consultants in your area and helping others to discover storybooking, we would be pleased to provide you with information about our company, images and names of storybook consultants in your area, etc. If you would like, I can also send you a storybook kit so you can see why we have been described as the “latest and the greatest” in preserving memories. I look forward to hearing your response.
In addition, you might be interested to know that “memory making” is a billion-dollar industry today. In a recent Martz Marketing Research Poll 60% of Americans, or nearly 170 million people, said they are interested in learning more about their family history. Many of these people are in your own target market and My Family Tales is having a great impact on them!
You may call me at 1-866-MY TALES or e-mail deborah@myfamilytales.com for further contact of any questions. Also, please visit our website at myfamilytales.com. We can’t wait to work with you! Most sincerely,
Deborah Barlow Taylor My Family Tales
Posted by Deborah Barlow Taylo on Friday January 30, 2004 at 12:15 pm MST
January 30, 2004
Dear Newsroom Editors:
My Family Tales is an international company that assists individuals and families throughout the world to create and publish their own 28-page storybooks enhanced with favorite photos through 8 different storybook kits. The company has a strong presence in Arizona.
My Family Tales has recently moved into direct sales and home parties with consultants in Boise and around the world. Since then, My Family Tales has been growing at an incredible rate and is receiving national and worldwide attention (the kits are popular in the U.S., Canada, Costa Rica, France, England, Singapore, and the Philippines). This company direction is allowing stay-at-home moms to make extra money while still helping goal-oriented women to make a difference in their families, selves, and communities.
Everyone has a story to tell and family heroes to discover—the Storybook Kits are allowing this to happen in homes all around the globe.
The Storybook Kits have been seen on such programs as the CBS Early Show, HSN, and the American Music Awards. InStyle, Creating Keepsakes, Creative Child, and Better Homes and Gardens magazines, as well as a host of local publications have also featured the kits.
Pierce Brosnan even endorsed the Storybook Kits, saying, “I think the My Family Tales Storybook Kits are very well done. I can’t wait to take mine home to share with Keely.” The public has received the Storybooks enthusiastically, and consumers continually return for different products and additional copies of books to give to friends and family.
The following Storybook Kits are available through My Family Tales: Life Story, Baby, Adoption, Grandparent, Wedding, Best Friend, Pet, and Vacation. Creating a personalized storybook: • Builds self-esteem • Enriches family life by recognizing family heroes and bridging generations • Allows children to increase their literacy and language art skills according to state and national curriculum standards • Provides a fresh gift idea for valentine’s day, family reunions, weddings, birthdays, anniversaries, retirement s or other holidays (Mothers Day is just around the corner!)
Instead of “just” reading a book by an unknown author, our Storybook Kits are created so anyone, including children, can become an instant author of their own 28-page storybook.
If you are interested in recognizing our storybook consultants in your area and helping others to discover storybooking, we would be pleased to provide you with information about our company, images and names of storybook consultants in your area, etc. If you would like, I can also send you a storybook kit so you can see why we have been described as the “latest and the greatest” in preserving memories. I look forward to hearing your response.
In addition, you might be interested to know that “memory making” is a billion-dollar industry today. In a recent Martz Marketing Research Poll 60% of Americans, or nearly 170 million people, said they are interested in learning more about their family history. Many of these people are in your own target market and My Family Tales is having a great impact on them!
You may call me at 1-866-MY TALES or e-mail deborah@myfamilytales.com for further contact of any questions. Also, please visit our website at myfamilytales.com. We can’t wait to work with you! Most sincerely,
Deborah Barlow Taylor My Family Tales
But I'm afraid my family could only appreciate this in a German language version.
Hardly anybody keeps scrapbooks in my country, as far as I know. The most one does is pasting photos into albums, and some don't even manage to get that done. 