July 23, 2012, 7:01 a.m. EDT Hollywood's Biggest Stars Join Forces to Promote Empowered UCLA Extension's $2 Million Scholarship Program
Pierce Brosnan, Geena Davis, Sally Field, James Franco, James Gandolfini, Cuba Gooding, Jr., George Lopez, and Rita Wilson Participate in Announcement of Scholarships
SILICON VALLEY, CA, Jul 23, 2012 (MARKETWIRE via COMTEX) --
Empowered UCLA Extension today announced a new scholarship program designed to provide financial aid to adults looking to make a career change or re-enter the workforce.
UCLA Extension partnered with Empowered Careers, which was co-founded by the Sherry Lansing Foundation, Creative Artists Agency (CAA) and Silicon Valley entrepreneur Steve Poizner, to address the growing skills gap while improving online education. Empowered UCLA Extension provides job-centric, twelve-month certificate programs designed to address real-world employment needs, integrated with personalized career coaching.
In total, Empowered UCLA Extension will make available up to $2 million in scholarships, which will be applied to recipients' program tuition and fees. These scholarships will be in the names of Pierce Brosnan, Geena Davis, Sally Field, James Franco, James Gandolfini, Cuba Gooding, Jr., George Lopez, and Rita Wilson.
Empowered UCLA Extension will award $250,000 in scholarships on behalf of each artist, throughout 2012 and 2013, based on applicants' essay submissions and demonstrated financial need.
"Empowered UCLA Extension represents what we can accomplish when powerful industries come together to create a movement around an issue that affects us all," says Steve Poizner, co-founder and CEO of Empowered. "We are looking to not only touch the lives of individuals, but also to encourage others to join us in finding ways to address the skills gap and jobs crisis. There is never just one answer to any issue. To make a larger impact, we need to work together to find multiple solutions."
Empowered UCLA Extension will reserve about 20 percent of its enrollment for students on full or partial scholarship. The program is currently enrolling students for its ten certificate programs with classes to begin in September.
The talent involved with the Empowered UCLA Extension scholarship program will share their experiences in achieving their own dreams and aspirations in online videos in an effort to encourage and inspire applicants.
Empowered UCLA Extension's programs are available nationwide, and enrollment has started for fall 2012. Information on coursework, career guidance and scholarship programs can be found at www.empowered.com/scholarships .
Empowered UCLA Extension has already named its first full scholarship recipient -- Katrina Adaire-Griffiths of Mahwah, New Jersey, a baby boomer and single mother of three, who is caring for a special needs child on her own, after the passing of her late husband.
Katrina's educational background and life experience both support and propelled her motivation to enter the Empowered UCLA Extension Patient Advocacy program. She wants to advocate for sick children who have no voice of their own. She plans to use her skills to navigate the health care system on their behalf, which would be satisfying both personally and professionally.
Her work experience has been two-fold, primarily as an L.M.T. (licensed massage therapist) and childcare professional. She is currently a therapy aid for a child who has Cerebral Palsy, is mute and in a wheelchair. Katrina holds a B.S. in Psychology and a Professional License in Massage Therapy, and recently obtained a Certified Pediatric Massage Therapist Credential.
Katrina plans to get her studying in when she wakes at 5:00 am weekdays, during her lunch hours at work, and has even negotiated some quiet time with her two boys at night.
"I know it may be exhausting sometimes, but my resolve is to prevail," said Katrina. "I began working at the Children's Therapy Center with disabled children. I wish to advocate for them as I did my own young son. I think my husband, Glenn, would be proud."
ABOUT UCLA EXTENSION UCLA Extension is the continuing and professional education division of the University of California at Los Angeles. UCLA Extension offers a broad spectrum of courses and certificates for professionals in business, management, engineering, information systems, entertainment studies, public policy, public health, the humanities and many other fields. UCLA Extension is a completely self-supporting enterprise, receiving no state or campus funds. Excelling in its quality, innovation and impact, UCLA Extension is considered one of the top programs of its type in the nation. UCLA Extension was one of the early adopters of online learning for continuing education, and nearly one-fourth of the 90,000 annually enrolled students are receiving their education online through Extension programs and conferences. Find out more at www.uclaextension.com .
ABOUT EMPOWERED UCLA EXTENSION Empowered ( www.empowered.com ) is a unique, new, online educational experience that delivers the world-class professional training of UCLA Extension through Empowered's groundbreaking iPad app, combined with comprehensive career guidance for adults who need a career boost or change. Three of California's greatest assets are the academic excellence at UCLA, the technology and innovation of Silicon Valley and the power of the entertainment industry to influence social movements. We bring all three of these forces together to create a new opportunity for the millions of baby boomers and other adults who have been displaced in the workforce, are looking to enhance their current career, or are looking to make their next career move. 1-800-EMPOWER
Post by piercebrosnanhot on Jul 31, 2012 13:15:41 GMT -5
Adult education via iPad targets Boomers
09:19 a.m., Tuesday, July 31, 2012
Pierce Brosnan stars in an Empower Careers commercial. UCLA extension and Empower Career partners together to announced a new scholarship program that provides financial aid to adults making a career change or re-entering the workforce. Photo: Empower Careers / SF
Coming to television screens early next month: Hollywood stars pitching a new, iPad-centric education venture aimed at Baby Boomers looking for work. Or, put another way, those who realize "it's time to start the next chapter you've been waiting for."
The venture is the brainchild of former California Insurance Commissioner and gubernatorial candidate Steve Poizner, who has been working for the past year to launch what he calls "an entire online college built into an iPad app." The program offers courses in such high-demand areas as health care management, financial planning, digital marketing and corporate eco-sustainability.
"There's a whole new market that's not being paid attention to," said Poizner, whose partners include UCLA, former Paramount Pictures CEO and current UC Regent Sherry Lansing, and Creative Artists Agency, the Hollywood talent agency (hence the movie stars).
Called Empowered Careers, the for-profit enterprise headquartered in Campbell is backed by $15 million in venture capital from San Francisco's Granite Ventures and Menlo Park's InterWest Partners, plus $3 million in venture debt from Wells Fargo.
The heavy academic lifting will be performed by instructors affiliated with UCLA Extension, which certifies the program, called Empowered UCLA Extension.
The 10-week courses are supplemented by group discussions, one-on-one sessions and career counseling, all via the iPad, and can be spread over a year, so as to work around a student's schedule.
"This is adult education focused on adult employment," said Poizner, a veteran Silicon Valley entrepreneur who sold one of his former companies to Qualcomm for $1 billion in stock and founded the California Charter Schools Association.
Preferred applicants: Fees for the 2012 program: $9,800, which includes a new iPad with both Wi-Fi and 4G wireless. Add $300-$900, depending on the course, for textbooks and related materials. Partial or full scholarships are being offered to 20 percent of student enrollment, which Poizner expects to be around 200 in the first year, scaling up to "many thousands" thereafter.
Unlike some other for-profit educational enterprises, Empowered is not for everybody. "Later stage adults," aged 45-55, most likely with a college degree and some professional background, are the venture's prime market, although those on either side of the range are welcome.
"We can't be everything to everybody," said Poizner, pointing to a pre-enrollment questionnaire designed to filter out those who "may not be a good fit."
"We want a very high success rate. We want to have a national impact," he said.
Keeping score: Here's a handy-dandy way to track how much U.S. corporations really pay in taxes.
NerdWallet, a financial information website in San Francisco, has developed a "tax rate transparency tool" that tells you, for example, that Chevron of San Ramon paid $1.9 billion to the federal government in 2011, or just 4 percent on $47.6 billion of pretax earnings.
Apple of Cupertino paid 11 percent on pretax earnings of $34.2 billion, while Wells Fargo's bill of $3.4 billion was 14 percent of its $23.7 billion in pretax earnings.
So much for that 35 percent corporate tax rate that, we're told, is sending U.S. companies fleeing overseas.
To be fair, these companies are shelling out other money in addition. Chevron paid $16.5 billion to foreign governments in countries where the energy giant does business, and $596 million to state and local governments at home. It also deferred $877 million owing to the IRS.
Apple paid $769 million to foreign governments and $762 million to state and local governments, while deferring a whopping $3 billion owed to the feds. Wells Fargo deferred even more - $3.1 billion - while paying $468 million in state and local taxes, and $52 million overseas.
-- NerdWallet's tool also keeps track of the companies' highest paid employees, like Apple CEO Tim Cook, whose 2011 compensation package was a grand $378 million. ( sfg.ly/NgpGyR)
Andrew S. Ross is a San Francisco Chronicle columnist. E-mail: firstname.lastname@example.org Blogging: www.sfgate.com/columns/bottomline Twitter: @andrewsross Facebook page: sfg.ly/doACKM